Dominance of a market with zero ads marketing budget.. Really?

It’s true that the better you market your services/products, the more you sell. It can be the root to your success. But it must be emphasized that a high marketing budget will not ensure a high ROI. In many cases, it’s the idea or your marketing scheme. A great example of this will always be Elon Musk and his creative marketing strategies for Tesla.

Every year, in the auto industry alone, billions of dollars are spent on advertising alone. But Tesla spends $0 on ads. This is not to say that you must completely ignore paid advertising, but your ad spend should be minimal. Your focus should be on providing amazing customer experience and creating the best possible products in your niche which, with the help of content marketing, sell themselves.

A factor that makes Tesla, Inc. unique in the automotive industry is its CEO owns and runs businesses in other fields, such as SpaceX and Solar City. Through Musk, these companies get some unique cross-promotional possibilities with each other, growing the visibility of both companies.

The most notable cross-promotion to date was the launching of the Tesla Roadster into space.

Launching the Roadster into the space with the sounds waves from Bowie’s “Space Odyssey” pulsating outward into the infinite void with pictures of the roadster, Starman, and earth withinside the Earth would possibly be the finest exposure stunt of all time.

Such stunts have been used before as a marketing strategy by a lot of businesses. Tesla, however, has the unique ability to make space travel part of those stunts.

Tesla CEO Elon Musk unveiled a hard-edged, all-electric powered pickup truck priced as little as $39,900 and is ready to hit the marketplace as early as 2021.

Throughout their unveiling of the car, one of the stunts that were in the pocket was throwing a steel ball through the windows of the car to prove that they won’t break. And to Musk’s surprise, the ball did damage the windows. The failure of the stunt gave more attention to the car and Musk promised on his twitter account that Tesla will go back to the production phases and make sure that this issue is resolved.

Despite the awkward mishap, Tesla announced it had received more than 200,000 "orders" for its Cybertruck following the demonstration. The firm is charging $100 to reserve the vehicle, but the sum is refundable if the customer later changes their mind.

The success of the launch event has caused some speculation on social media the incident, viewed millions of times online, had been orchestrated to go viral.

While Tesla has had significant and prominent production delays when introducing new vehicles, the livestream reminded viewers of the company's role in shifting the auto industry's narrative toward a future of electric self-driving cars.

By IKM for Marketing Solutions.

Amman, Jordan.