The Story Behind Nike’s Promo, “Find Your Greatness”
Every person has greatness within them. What’s yours? In 2012, Nike launched a worldwide ad campaign known as “Find Your Greatness.” The...
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IKM for Marketing Solutions
Feb 21, 20213 min read
Top 5: Bad Ads & Marketing failures.
1) Airbnb Gets Passive Aggressive About Taxes: In 2015 Airbnb was angry about a hotel tax policy that meant Airbnb hosts and guests had...
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IKM for Marketing Solutions
Dec 20, 20204 min read
Rebranding: Juventus
Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as...
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IKM for Marketing Solutions
Dec 16, 20203 min read
Top 5 Covid-19 marketing campaigns
Top picks of the quarantined or ‘lock down’ campaigns
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IKM for Marketing Solutions
Dec 15, 20202 min read
Dominance of a market with zero ads marketing budget.. Really?
It’s true that the better you market your services/products, the more you sell. It can be the root to your success. But it must be...
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IKM for Marketing Solutions
Dec 14, 20202 min read
THE Ai MARKETING FUSS:
Artificial Intelligence (Ai) is a general term used to describe computer softwares that engages in human-like interactions, including...
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